Campaign Criteria

We have created Earth Ways Crowdfunding Platform to help raise funds for projects from Earth Ways and Rubha Phoil, which support these three key ethical principles. Earth Care, People Care and Fair Share. These ethics are found in many traditional societies which have existed in relative balance with their environment for much longer than more recent civilizations.

Earth Care asks us to preserve the soil, keep the air and water clean, protect biodiversity, and conserve energy and natural resources.

People Care is about health and well-being, nourishment with good food, lifelong learning, trust, respect and meaningful work.

Fair Share emphasises equitable distribution of resources, networking and cooperation, reduction of consumerism, and rethinking notions of growth, progress and development.

Any campaigns we host need to work towards helping at least one of the ethics and may not negatively influence any of the 3.